How often do you run promotion and clearance sale?
If that’s the ONLY way to gain customer base, you are in deep trouble. Never kickstart your brand by highlighting how affordable it is – unless you’re at the top of the food chain.
The Price War is a dreadful one. It’s a one-way ticket towards brand suicide. Discover your product’s Unique Selling Point before it’s too late..
Who you hire to enlighten you:A Brand Strategist »